IMDb changes ratings after the Little Mermaid controversy

IMDb changes ratings after the Little Mermaid controversy

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IMDb adjusts ratings after Little Mermaid backlash. Review bombing common in internet age.

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Users post negative reviews to lower film ratings, often without seeing it or focusing on unrelated aspects.

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[{"selector":"#anim-e0cbbd90-d9f0-4a18-ac77-f8861aad63c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b73b250-3d61-4d57-9c40-7e0e2f350000","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fd1b0ab-b868-4b79-b8bc-0476b7bce201","keyframes":{"transform":["translate3d(0px, 173.45689%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Racism drives bombing of Little Mermaid due to casting choice of a Black actor as Ariel. Sunday marked the debut of the new superteam for New York.

[{"selector":"#anim-ba223d1f-0ea6-4d58-a8f6-4bdd2105cc1f","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b8286ba-09d2-4095-aee6-1601f236175d","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d92a1aa1-3026-4c5a-8497-15f9f3cc0059","keyframes":{"transform":["translate3d(0px, 173.45689%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] IMDb warns of unusual voting activity and applies alternate weighting calculation. Sunday marked the debut of the new superteam for New York.

[{"selector":"#anim-9dbcc3f4-f7be-4fb7-b627-58a6a2b7307a","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc54c6c0-ab3b-4f5e-a85b-c37473c4d044","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b19136db-7e62-42e2-a89d-8916cc3ecd8c","keyframes":{"transform":["translate3d(0px, 173.45689%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Review bombing driven by general hatred towards Disney or specific political affiliations. Sunday marked the debut of the new superteam for New York.

IMDb takes action to counter review bombing and prioritize rating system reliability.

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[{"selector":"#anim-adfef4b7-0487-4acf-a76d-a5ae7fbd8318","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f02b00c6-92f5-462f-abd4-9c78077e7586","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-857058e1-fd31-4c8f-8479-34b003e54150","keyframes":{"transform":["translate3d(0px, 173.45689%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Little Mermaid (2023) currently holds a 7/10 rating on IMDb. Sunday marked the debut of the new superteam for New York.

[{"selector":"#anim-eddaac9d-30b7-43e4-ac4a-99dbc13e673b","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bff08bd6-3ce0-40b9-a20d-bde6acaa1775","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89e21eaf-eae2-44a8-bc2f-991e6e64e75d","keyframes":{"transform":["translate3d(0px, 173.45689%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Review bombing undermines the integrity of film ratings on online platforms. Sunday marked the debut of the new superteam for New York.

[{"selector":"#anim-1e1ad904-1298-4d6f-9618-500c5890d0f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ba9bced-ca9c-44df-9c90-d9e4558ba054","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b005df54-2f73-48d5-b43f-81880572b3a3","keyframes":{"transform":["translate3d(0px, 173.45689%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] IMDb's warning on the review page aims to inform users of the unusual voting activity. Sunday marked the debut of the new superteam for New York.